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UTM.io alternative.Your own UTM link builder for $25.

Published · Images, links and QR codes

What it is

UTM.io is a service for building and managing UTM links across an organization.1 It is run by UTM, LLC, and its CEO and founder is Dan McGaw.1 Its link builder saves link setups as templates and manages the values shown in the builder.4 UTM rules can enforce lowercase, prohibit characters, and require or lock parameters.3

What people pay

PlanPriceIncludes
StarterFree23 templates, 1 workspace, 25 new links per month
Plus$19 per month, billed monthly; $16 per month, billed yearly25 templates, unlimited links, limited UTM rules, bulk link builder
Professional$69 per month, billed monthly; $58 per month, billed yearly210 templates, standard UTM rules, API access
Business$159 per month, billed monthly; $133 per month, billed yearly230 templates, 2 workspaces, custom parameter rules
EnterpriseContact sales2Unlimited templates, 3 workspaces, UTM conventions

Prices as listed on the official pages on 2026-10-07. Prices change, so check the sources below.

What the paid plans add

The free Starter plan caps new links at 25 per month.2 UTM rules first appear on the Plus plan, as limited rules.2 Custom parameter rules require the Business plan.2 All prices are in USD and charged per site.2

What a copy needs to do

  • Fields for URL, source, medium, campaign, term and content
  • Dropdowns with the team's allowed values
  • Force lowercase and replace spaces
  • Warn on characters outside the naming rule
  • Copy the finished link, no monthly cap on links

How to build it yourself

  1. Google Analytics reads campaign data from the utm_source, utm_medium and utm_campaign URL parameters.5
  2. Google states that parameter values are case sensitive, so google and Google differ.5
  3. Google recommends lowercase as a standard naming convention for these fields.5
  4. The URLSearchParams interface builds and returns a query string for the finished URL.6
  5. The Clipboard API write method copies the finished link to the clipboard.7
  6. Next.js can export the tool as static files, with one HTML file per route.8

What a copy leaves out

  • Saved link history and shared templates
  • Link shortener, QR codes and click tracking
  • Team workspaces and user roles
  • Chrome extension

Or order it built

$25, ready in 4 hours, 1 revision. You pay only after we say yes, and a full refund if it does not work for you.

The wish, ready to send
Build me my own UTM link builder for our 4-person marketing team. Keep: dropdowns with our allowed sources and mediums, forced lowercase with dashes for spaces, a warning on blocked characters, and a copy button with no monthly cap on links.
Check this wish, $25

References

  1. UTM.io. UTM.io: UTM link builder and management. Accessed 2026-10-07.
  2. UTM.io. Pricing. Accessed 2026-10-07.
  3. UTM.io. UTM conventions. Accessed 2026-10-07.
  4. UTM.io. UTM link builder. Accessed 2026-10-07.
  5. Google Analytics Help. Collect campaign data with custom URLs. Accessed 2026-10-07.
  6. MDN Web Docs. URLSearchParams. Accessed 2026-10-07.
  7. MDN Web Docs. Clipboard: write() method. Accessed 2026-10-07.
  8. Next.js. Static exports. Accessed 2026-10-07.

UTM.io is a trademark of its owner. HundredBucks is not affiliated with UTM.io. A copy does what the product does, with its own name and design.